Why partner with us?

Curated marketplaces must approve every seller (and brand, category, product, content) that lists on each marketplace. We can help you apply to list on curated marketplaces, but we can never guarantee that your brand will be accepted.

Most curated marketplaces do not publish category data, nor is there a robust environment of analysis tools to analyze sales potential like there is on Amazon. Remember that curated marketplaces are an extension of a retailer online; the same loyal customers that shop a store offline will shop a store online. So it's important to consider your brand appearing on the shelf of a brick-and-mortar location. Can you envision your brand competing among other 1P and private-label brands?

You may find it challenging to pique a retailer's interest if your gross online sales fall short of $5M.

Most sellers are familiar with Amazon's direct fulfillment service, FBA, and Walmart's direct-fulfillment service, WFS. For other curated marketplaces, it is the seller's responsibility to fulfill all orders directly or using their own third-party logistics service. This can be an easy integration with your pre-existing fulfillment channel for web orders on an owned ecommerce website. If you're new to direct-to-consumer shipping, we can help with setup and integration to service marketplace order fulfillment.

Brands are thrilled when a mass retailer places a 1P order for brick-and-mortar storefronts, but the prize does not come without costs. Brands must be ready to invest in the sales process to submit products for consideration, service retailers requests once products launch, stock sufficient inventory to cover variable reorders, spend on co-marketing, and agree to relinquish control over pricing, assortment, and merchandising decisions. If you're testing the waters to find new incremental customers, 3P marketplaces are often a more risk-averse way to evaluate new customer demand and can serve as a stepping stone to a future 1P engagement.

Curated marketplaces are hosted by retailers with powerful loyalty programs. Analyzing sales reveals the share of customers that are members of retail loyalty programs. These customers are far less likely to shop other mass retail channels and can help serve as an indicator for unique incremental customers. Additionally, selling in curated marketplaces helps boost your brand's credibility and serves to strengthen SEO/SERP ranking in major search engines. Never underestimate the power of cross-channel marketing and validation.

For all of our managed marketplace services, we make money when you make money. We charge a variable commission on gross sales that result from our work. In this way, working with us is a low-risk way for brands to explore incremental selling channels.

It is essential to treat each unique selling channel with unique attention to maximize your chances of success as you scale. Replicating your product listings and content from Amazon into other marketplaces is unlikely to produce the best results, and compromises the quality of incremental channel testing. Furthermore, most brands lack the dedicated headcount to specialize in selling across many unique selling channels. We're here to help brands navigate the process and fill gaps in talent so that you have the best chance of success as your grow.